FWIW, the Vikings fight song for decades is called "Skol, Vikings." (Skol, Vikings, let's win the game......etc) So Skol has a long-time association with the franchise.
I understand that Row the Boat is personal to Fleck, and he feels so strongly about it that he was willing to pay his former school for the right to use it at the U of M.
But it's a correct statement that the phrase is associated with Fleck personally - not with the U of M.
Before I get called a Fleck hater, it comes down to a matter of degree. If he mentioned it once in a while, I would have no objection. It's the volume and the frequency at which he mentions it, like the "elite" thing. If Fleck would just turn down the volume meter to 8 from the current 11, I would have no problem with the guy. 8 is still plenty loud. He really doesn't need to be at 11 all the time. It's like sitting in the front row at a Springsteen concert (which I did once). After a while, your ears start ringing.