Hates Monikers
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The only time you should schedule a BCS opponent in the non-conference season is when the rest of the country is going to care about the game. Four winnable home games in the non conference to get to a bowl and then play your BCS opponent...that should be the goal with the program in its current state.
I would have rather seen the effort against USC last year in a season opening win against New Mexico State at home followed by a win against an Akron type before playing Miami of Ohio. Maybe Kill's team would've been 3-1 heading into the Big Ten rather than 1-3. You at least have 4-5 weeks of the team still having a goal of a bowl still alive. Not eliminated before you play the second half of the schedule.
If the Big Ten games played out the same, they would've been 4-4 after beating Iowa. We'd have viewed Kill's first season in a different light if that was the case.
While we locally have a different view of the Mason years, nationally the program was respected in part because of the running game, but also because of the bowl appearances. Today nationally, we can't get mentioned without Indiana being in the same sentence. Playing USC close or giving Cal a scare did nothing for this program (other than help Brew get fired so maybe not 'nothing').
I don't know if the part in bold is a joke or not. Nevertheless, part of running a football program is building attendance and making money. During Mason's 10-3 season in 2003, our home non-conference schedule attracted these crowds:
Tulsa - 36,623
Troy State - 31,393
Louisiana-Lafayette - 34,929
Win or lose, the football team has to sell tickets. These teams don't do it. Whether Mason and the Gophers were respected nationally or not, one of the reasons Mason was fired was that they weren't respected locally. And a big reason for that was that Minnesotans believed Mason's record was built on an awful non-conference schedule.
Brewster wasn't fired for losing to USC or Cal. He didn't miss out on a bowl game because of those losses, either. They did draw crowds, though,