Obviously BTN Plus is a cash grab, no doubt, since they could easily make it a part of BTN2Go, but let's stop with the "good ol' days" when you could watch every game on TV.
2006-07 (year before BTN): four home games were not televised at all, the two exhibitions were streamed on gophersports and two Big Ten games were shown tape delayed on FSN.
2005-06: five home games weren't televised or streamed
2004-05: five home games, including a conference game, weren't televised or streamed.
2003-04: three home games televised only on Victory Sports which pretty much no one got
2002-03: four home games not televised
2001-02: seven(!) home games not televised
Not to mention that entire B1G season was on channel 45, which meant anyone outside of the MSP market got almost no games.
The one solution I wish they would explore is allowing a local affiliate/FSN to carry the BTN+/ESPN3 games. They would likely get more from them than whatever pittance they would lose in subscriber fees.