Thoughts on Northwestern's new "alternate" jerseys?





Trying to rebrand as a Chicago school I see
 


Trying to rebrand as a Chicago school I see
Mirrors my first impression; They needed to be more faithful to the Chicago flag. This is just a poor job of reflecting that look.

It all comes down to the NU. Just does not fit. Perhaps they should have written “Cat,” “Northwestern ,” or something else. Probably should have been solid colors on the words.

Appears like something from the 70s. Like an ABA team that moved 3 times in 2 years.
 

I find the use of the Clippers color palette oddly appropriate. Both teams have a long tradition of losing.

Aren’t their school colors purple and white?
 

The obsession over the Chicago flag just continues to grow, why does it have to be on everything now?
 

Globetrotters? There is a WNBA team that had that look.
 




Are they breaking this out vs Nebraska, that might cause some confusion.
 






The jerseys are fine. But they don't make sense for Northwestern.
 


I fear the trend of alternate jerseys in pro sports that are completely different from the teams colors and logos may be coming to colleges soon.
Florida State says hi

FloridaStatejersey-1024x683.jpg
 

These are kind of like what MLB is doing with their local-themed alternates.
 

I thought I was looking at a Nebraska alternate uniform.
 

The obsession over the Chicago flag just continues to grow, why does it have to be on everything now?
It’s a brilliant, iconic, great looking design. But only for things directly associated with the city, not the suburbs that should have their own identity.
 




Top Bottom