disco
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????? What a ridiculous take.
I have never heard it anything OTHER than just how you described. If there's a chance at the playoffs, you pay for the max possible home games and if it doesn't happen, that money goes towards next season's Season Ticket purchase. That's how it works. Period.
It's not MY take. I'm just repeating a story I read on the topic. And apparently the policy of putting the money towards the following season's tickets was always an option, but there was a refund option as well. It's not the norm, but the Packers apparently were not the only team to offer both options. According to the story, this was the first year that this was the case.