I would say that 10-1 comparison is a little off but I've lived in Minnesota all my life and I don't think I will ever be able to believe or be convinced that basketball is more popular than hockey in Minnesota and participants are just a small part of the popularity as the big reason for the difference in participation is the difference in cost of equipment and facilities for schools/towns and things like that.
Get Real! Hockey is definitely a niche sport, and certainly popular for the front runners at times here in Minnesota. \A classic big fish in a tiny pond situation.
Hockey is only big here because the Gophers won a bunch of Titles. When the Gophers are not riding high, all these huge hockey fans practically ignore the NCAA Frozen Four. Attendance at the WCHA games at the X are an embarrassment if the Gophers are not playing. This year 10K showed up for a Gopher Game at the X. Wouldn't huge hockey fans die to see the elite teams in their own backyard, Gophers or no Gophers if Hockey is so big here?
The facts suggest not so much.
As far as the Frozen Four, do not hear people talking about BC, BU, Michigan or Maine when the Gophers are not in it. a lot of these fans probably do not even know what happened later, if their beloved Gophers were not in it. I like watching Big Ten teams in NCAA games, I know a lot of these local hockey fans do not watch the NCAA games if there isn't a Gopher presence, not even to see rivals UND or Wisc.
Meanwhile everyone is talking NCAA Basketball brackets regardless of what the Gophers did in Basketball. Heck even when UMD won it, which actually excited me, most of these Gopher die hard fans could not have cared less.
The UMD titile was on par with a St. Paul Saints Northern League title in the 90's for an average Twin Cities Hockey "fan".
Many die hard Gopher Hockey fans do not even care about the FB team. I mentioned the 2005 Football team's win over Michigan to a couple of hockey die hards later that Saturday, and they had not interest and were almost dismissive of anything about that great win.
It is a very odd fan base, very out of step with the mainstream and insanely loyal, until the team doesn't win the WCHA.
This is a Vikings town and always will be. When the the Twins win they are big. If Jerry Kill gets the Gophers going to BCS games it will be huge.
We all know the hysteria Clem Haskins created in 1997 and Hockey cannot get to 25 percent of what that was and will be again if Tubby could put a few NCAA wins together.
I heard that silly State of Hockey song on the Sid show the other day, and I was sort of embarrassed by the provincialism. The Suter and Parisee signings were big though, and there is no doubt those 17,000 suburban/Exurban, white families (2-4 young children who probably all play the sport w/ stay at home MILF, plus hockey obsessed father) will start skipping Applebees and eating at home, and keep the SUV a couple extra years so they can afford to blow $4k to 8K on tickets again that they had given up after the team stopped winning.
Maybe this time they will stop backing up the Kellogg exit for a mile and figure before all 41 plus games that there is more than one exit leading to downtown St. Paul.
Loyal, obsessed, and compact defines the marketplace for hockey.