Ralph? It's pretty basic to anybody who's been a fan for more than a couple of years. In 2015 they were selling tickets off an 8-5 season and a Home Schedule that included TCU, Nebraska, Michigan, and Wisconsin. To get tickets to the real popular games, you either had to buy Season tickets or buy tickets to lesser games tied to the real popular games.
This season, they were coming off a 6-7 season and their schedule "highlights" were Iowa.. yah just Iowa.
This year they are coming off a 9-4 season and have Nebraska and Wisconsin coming back. The 9-4 season probably won't help much now, but NE and WI tied to some of the non-marquee games? That will give them a little cover for next season.
It's the NEXT season, 2018, where the attendance might sag if there isn't a great season this year.
You see we've been told repeatedly that 9-4 isn't going to cut it anymore.
All that applies Ralph, if you're a fan or not.