Texas RB Bijan Robinson has signed an NIL deal with Lamborghini of Austin. 🔥

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This is the Basketball forum...oops;)
 


Taxes on that are going to be expensive. At least it is not a gift or the taxes would be higher.
 


Maybe someone can answer this because I honestly don't know: Do these kids have to pay taxes on this stuff? Or do they get some sort of exception, because you know, "amateur status"?
 


What do the companies gain from these deals? How does paying Bijan make them money?
 

btowngopher said:
What do the companies gain from these deals? How does paying Bijan make them money?
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They aren't out to make money. Pride in that they are funding the football team.

No different than the boosters paying SMU back in the day
 




BleedGopher said:

Go Gophers!!
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Who is looking in the best interest of kids like him? How long does the NIL largesse last after they are done playing? I presume a real college degree is optional.

As far as Texas is concerned, we shall see if money can buy a title.
 





Mustang68 said:
Not really, you just fill out a tax form and use up a tiny portion of your lifetime gift exclusion ($12.06 million).
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You seem to be a tax guy, does he pay taxes like it is 1099 income? He would be looking at 45% in Minnesota, upper 30's in Texas. Sure hope he knows that.
 

He’ll pay taxes on the NIL money he makes from them. Texas has a department set up to help all the athletes with their NIL finances. They set up all of the support for the athletes before the let them sign any deals last fall. As for the car, I’m hearing they will set it up much like a demo unit managers get to drive. Not real sure that is correct though.
 

I thought he got to drive it, not to own it.
 


All I'm seeing is that he signed a NIL deal with the local Lambo dealership in Austin.

That doesn't necessarily mean he gets a free Lambo to drive around?
 


Gophers_4life said:
All I'm seeing is that he signed a NIL deal with the local Lambo dealership in Austin.

That doesn't necessarily mean he gets a free Lambo to drive around?
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True. I suspect the ride of choice is part of the deal. I believe he goes with the Urus SUV so he can bring his crew with him wherever he goes!
 

Dakota2 said:
Doesn't.
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I mean, like any other endorsement. I'm not sure if they pay for themselves or not.

I don't know enough about the the world of marketing to say whether giving or leasing a car to a famous person helps generate sales. I'd expect it does because it's been happening forever and usually business folks aren't in the habit of wasting their money but it's hard to say.

Bijon Robinson's arrangement with Lamorghini isn't new at all. Dealerships have been doing this forever with famous people. The only thing new is that he is a college football player (that part isn't even new, it's just new they get to admit it).

Does it pay off? Hard to say but I assume they think it does.
 


HitMeAgainIAmStillMoving said:
You seem to be a tax guy, does he pay taxes like it is 1099 income? He would be looking at 45% in Minnesota, upper 30's in Texas. Sure hope he knows that.
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I think so. The cash value of using the car for a year is ordinary income. Unless they give him title to the car outright, in which case the fair market value of the car is ordinary income. Big difference. Not sure if he could possibly depreciate the car for tax purposes if he is a "business".
 

Bob_Loblaw said:
I mean, like any other endorsement. I'm not sure if they pay for themselves or not.

I don't know enough about the the world of marketing to say whether giving or leasing a car to a famous person helps generate sales. I'd expect it does because it's been happening forever and usually business folks aren't in the habit of wasting their money but it's hard to say.

Bijon Robinson's arrangement with Lamorghini isn't new at all. Dealerships have been doing this forever with famous people. The only thing new is that he is a college football player (that part isn't even new, it's just new they get to admit it).

Does it pay off? Hard to say but I assume they think it does.
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Do you think a person would buy a car due to the fact a college football player is driving the vehicle? I guess I don't understand human behavior very well.
 

Allshade said:
Do you think a person would buy a car due to the fact a college football player is driving the vehicle? I guess I don't understand human behavior very well.
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I wouldn't (at least not consciously) but having famous people use products seems to be a pretty common way of marketing products.
 

Allshade said:
Do you think a person would buy a car due to the fact a college football player is driving the vehicle? I guess I don't understand human behavior very well.
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It likely depends on the demographics of the buyers you are looking at. There are a whole lot of "influencers" making comfortable 6 figure incomes today.
 

This may have a negative impact on scholarship contributions from ordinary donors who will be making less $$$ than some of the prized athletes.
 

Bob_Loblaw said:
…

Bijon Robinson's arrangement with Lamorghini isn't new at all. Dealerships have been doing this forever with famous people. The only thing new is that he is a college football player (that part isn't even new, it's just new they get to admit it).

…
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5* high school running back, Eric Dickerson, is the hottest commodity throughout the college football world…
eric-dickerson-sealy-tigers.jpg


Aggy boosters…


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Eric Dickerson gets a new ride outta nowhere…


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“Yeah, my nana bought it for me.”

Eric Dickerson: “sure, I’ll be an aggy.”

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Archived footage of aggy boosters providing an update to the aggy AD and aggy football staff…

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Eric Dickerson: “nah, imma be a pony. I’m keeping the car though.”

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Aggy boosters realizing they can’t say a damn thing without incriminating themselves…


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