I would actually prefer it if the UW ticket office would price games differently. This year, non-conference games were $42 and B1G gmes were $49; some years all games were the same price. If I am selling an extra ticket to a game (I have 1-2 sets of extra season tickets each year), I would much rather have the face value be closer to what the actual value is. For example, the value of a South Dakota ticket was probably about $15-$20, but the value of Nebraska was closer to $150-$200. It is probably unrealistic to put a face value of less than $25 or more than $125 on a ticket, but some recognition of the relative value seems reasonable.