STrib: The NCAA "House" settlement

Ignatius L Hoops

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Coyle hasn’t provided all the specific details of the Gophers’ plan for its sharing of $20.5 million in revenue
. But during men’s basketball coach Niko Medved’s introductory news conference on March 25, Coyle said it will be spread among athletes in five sports. He didn’t name those sports, but multiple sources with knowledge of the situation told the Minnesota Star Tribune that athletes in football, men’s basketball, women’s basketball, men’s hockey and volleyball will receive the funds.

Revenue-sharing models with other Big Ten and SEC schools show football taking priority, with 75% or more of the $20.5 million going to football players, a likely percentage for the Gophers. The Star Tribune reported that between revenue sharing and NIL money, Gophers officials envision $5 million to $6 million going to the men’s basketball roster — which could mean a 15% allocation of revenue sharing (or $3.075 million) to that sport.
Of the remaining 10% — $2.5 million — 5% is expected to go to women’s basketball, while men’s hockey and volleyball would split the final 5%.
 



Devil of a detail

Days after a multibillion-dollar legal settlement changed college athletics by allowing schools to directly pay their athletes, the most powerful conference commissioners are bullish on their ability to enforce NIL rules in a new system, even though specific punishments remain unclear.

Hours after the House v. NCAA settlement was approved on Friday, former MLB executive Bryan Seeley was named CEO of a new enforcement organization called the College Sports Commission. His job will be to lead the team responsible for enforcement of the new rules around revenue sharing, third-party payments to players for NIL deals, and roster limits.

One of the biggest questions, though, is what happens when those rules are broken?
 


Last Monday morning, Bryan Seeley began his first official day as Employee No. 1 at the College Sports Commission by doing some online shopping.

The revenue share era of college sports has arrived. Paychecks from schools will start to land in players' bank accounts this week. The endorsement deals that the CSC will need to vet are already pouring in. As he attempts to run an organization responsible for bringing order to a chaotic industry, Seeley has a long to-do list: hire a staff, establish investigative processes, determine fair punishment standards and build relationships across hundreds of schools and dozens of sports.

Seeley finished the previous week by returning his office equipment to Major League Baseball after a decade of rebuilding and overseeing their league investigations department, which handled high-profile issues such as gambling, sexual misconduct and sign-stealing scandals on his watch. At his new job he's back to square one, which means his top priority last Monday was scrolling through Wirecutter, a product recommendation website, for advice on buying a new laptop.

"This is a startup," Seeley told ESPN during an interview at the end of his first day. "It's not like I'm walking into nothing, but in many ways this is a true start-up."

The former federal prosecutor with degrees from Princeton and Harvard estimated it would take two to three years to work through the kinks of this new system before anyone could fairly judge if the CSC was successfully fulfilling its mission. Despite the pressure to put down rails to steer a train that is already moving at full steam, Seeley is approaching the job with patience.
 




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