Ignatius L Hoops
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Caitlin Clark’s visit to Williams Arena vs. Gophers steeped in history and special timing
The explosion of popularity for women’s sports in general has provided the backdrop as Caitlin Clark and her Iowa teammates play before sellout crowds everywhere they go.
www.startribune.com
'Perfect moment'
But it's not only Clark.
Yes, she's everywhere, reportedly raking in upwards of $800,000 in name, image and likeness (NIL) money, leading an Iowa team that has a great chance to return to the NCAA title game.
But to Nicole LaVoi, director at the University of Minnesota's Tucker Center for Research on Girls & Women in Sport, it's more than that. Clark is riding the crest of a wave that's been building for a while.
"Caitlin Clark is coming along at a perfect moment," LaVoi said. "The return is there [for those who invest in women's sports], industry is getting involved. She's become the poster woman for all of it. It's exciting."
But not necessarily isolated.