STrib: Jeremiah Carter, Kiara Buford steer Gophers through NIL storm


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Nov 11, 2008
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Per Marcus:

Business hours were winding down on a Friday last month when Gophers administrator Jeremiah Carter broke into mad-scramble mode.

Carter's the point person at the U on everything and anything involving the name, image, and likeness (NIL) movement — a highly competitive facet of modern college sports, with athletes now paid based on their brand and schools battling for position.

Carter wasn't the only one scrambling on Feb. 23 after a federal judge ruled the NCAA could no longer stop NIL entities called collectives from offering money to recruits. That was a key development for Minnesota, rival schools such as Wisconsin and Iowa, and almost any member of Division I athletics.

"Working with NIL, you're never off the clock," said Carter, the Gophers senior associate athletic director for NIL/Policy and Risk Management.

Go Gophers!!

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