STrib: Gophers chase their NIL version of FedEx's $25 million gift to Memphis


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Nov 11, 2008
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Per Marcus:

Imagine a day when Gophers athletes are receiving millions of dollars in name, image and likeness (NIL) payments from Minnesota's big businesses, putting them on par with peers across major college sports.

The Gophers are hoping for their own version of what the University of Memphis landed in April with a $25 million NIL contribution from FedEx.

Why not dream big on getting an NIL supercharge from among the state's 15 Fortune 500 companies?

"FedEx is a game-changer," Gophers athletics director Mark Coyle said. "There's no doubt."

Brett Schreiner is the new point person trying to help Coyle and the Gophers attract a big-business NIL investment like the one Tigers athletics scored from the Memphis-based shipping giant.

Go Gophers!!

And from the article

Sure, the Timberwolves' Anthony Edwards and Karl-Anthony Towns or the Vikings' Justin Jefferson are popping up on billboards and ads all over town. Could Gophers athletes be in the running for similar opportunities?

A recent example was Gophers women's basketball leading scorer Mara Braun's image being used on a billboard in town to promote Affinity Plus, a Minneapolis credit union. Braun has nearly 28,000 followers on Instagram.

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