STrib: Gophers chase their NIL version of FedEx's $25 million gift to Memphis

[WoodburyTim]

I can understand the marketing value of having a corporate name on a stadium or if it's on a jersey, etc. Do they get their logo on the Memphis jerseys? If it's just helping out funding sort of in the background, it may help with the Memphis market but I don't know how that helps them as much nationally.

Correct. Despite the made up stuff here, this isn’t a sponsorship deal.

 

[Ski U Mah 55]

it may help with the Memphis market but I don't know how that helps them as much nationally.

I know a place where a bunch of people in Minneapolis have spent days discussing it.

 

[Word]

I know a place where a bunch of people in Minneapolis have spent days discussing it.

Sure, but that's because it's a novelty. That won't be true for future deals. If Target does the same thing for the Gophers I doubt people in Denver are going to be talking about it.

 

[State of Football]

Honestly, if you're a shareholder of FedEx this is bullshit. How does this serve the owners of the company?

Sell their stock then. What do you think their marketing and advertising budget is?