STrib: Gophers AD Mark Coyle says department might need a GM role to oversee ‘cap management’

BleedGopher

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Per Marcus:

Coyle said the Gophers need to have “cap management.”

“If we bring [players in] and we’re doing revenue sharing, how do we know we’re getting our value right, and what are the metrics?” he said.

A new role — similar to a general manager in pro sports — could be required in the near future. Coyle talked about that potential job and other topics in this latest Q&A.

Q: When you think of GMs in pro sports, it’s in large part about hiring coaches, but how would that be different in the college model?

A:
If it’s at $21 million to $22 million [annual shared revenue], you have to have somebody who’s going to manage that cap for you at the same time.

If a professional team misses on a player, it really impacts their cap for future years. And so, we’re going to have to start to think that way. We’ve looked at, do we need to bring somebody in that can help us manage those caps? Is it different people for different sports?

And then, more importantly, we want to be very strategic and analytical when we assign those dollar values, when we make those commitments to those kids where we’re different than the professional level. It’s not just how many baskets do they make, right. Are you going to class? Are you going to graduate? Those things all come into play too. Those are things we ought to measure.

Q: Is it pretty clear cut that football players will gobble up the most shared revenue?

A:
I have conversations with other programs, and at the end of the day, finances play a big, big part in what we do. … Football is 90 percent of that. And so, we are very, very wise that we continue to invest in football to help that program grow.


Go Gophers!!
 




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