This song is clearly suited towards a younger demographic. This is a local rapper who wanted to do something fun for the University he loves. Leave it at that. It wasn't meant to be the song that united both young and old. This is the type of music that will pump up the most players and that is what is most important. Personally I found myself getting pumped up by this song when going into the stadium at 9 in the morning to get good student seats despite being on about 3 and a half hours of sleep. If you don't like it then don't listen to it.