BleedGopher
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Per CBS:
Grammy Award nominated hip-hop artist Snoop Dogg will be the new title sponsor of the Arizona Bowl, marking a historic college football bowl collaboration. The Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is the first college football bowl game to partner with an alcohol brand.
Barstool Sports previously sponsored and streamed the game on their digital platforms for the last three years. The Arizona Bowl is expected to be televised on a network with wide linear distribution, according to Yahoo Sports.
"College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences," Snoop said in a video posted to social media. "So it's time that we get back to the roots of college football — when it was focused on the colleges, the players and the competition, the community, the fan experience, and the pageantry. ... I'm ready to bring the juice back to college football."
Go Gophers!!
Grammy Award nominated hip-hop artist Snoop Dogg will be the new title sponsor of the Arizona Bowl, marking a historic college football bowl collaboration. The Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is the first college football bowl game to partner with an alcohol brand.
Barstool Sports previously sponsored and streamed the game on their digital platforms for the last three years. The Arizona Bowl is expected to be televised on a network with wide linear distribution, according to Yahoo Sports.
"College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences," Snoop said in a video posted to social media. "So it's time that we get back to the roots of college football — when it was focused on the colleges, the players and the competition, the community, the fan experience, and the pageantry. ... I'm ready to bring the juice back to college football."
Snoop Dogg to host Arizona Bowl, marking historic college football collaboration with rap icon's alcohol brand
The bowl game will now be sponsored by Snoop Dogg's brand of spirits, Gin & Juice
www.cbssports.com
Go Gophers!!