I never understood how NIL got to where it is. I think we could compete if we got past the concept of free $ for playing sports.
I think our companies and our citizens could get behind the concept of paying these kids good $ if their name image and likeness was actually used for something.
Our midwestern sensibilities just don’t compute when it comes to free money for playing, but if mauer chevrolet put Mo in a commercial last year it would get attention and he’d get paid. I’d love to see gophers name, image, and likeness used to promote our great MN businesses.
“Toro snowblowers pack as much punch as the gopher offensive line”. Dairy Queen pays everyone $5,000 to eat a dilly bar while hoisting the axe durring the victory lap. General Mills hires the team to run a kids football clinic to promote their latest project…the possibilities are literally endless and it’s a win for all parties involved, including the U.
You’d think every business in Duluth would be falling over themselves to have Koi Persch in a commercial or on a billboard promoting their business.
I think a reframing of the concept is needed if it is going to succeed in Minnesota.