SI: What's your program's brand? What should it be? (MN: The brand: "A tough team")

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SI: What's your program's brand? What should it be? (MN: The brand: "A tough team")

per SI:

What comes to mind when you think of Oregon football? The flashy Nike uniforms? The speedy players and even faster pace of play? The Ducks have one of the most readily identifiable brands in college football, a product of successful marketing but, more importantly, dominant and consistent play on the field.

Every program has its own brand for better or worse. For some, those brands are clearly defined and integral to their success. For others, they're more muddled and perhaps explain why the team has failed to break through. Here's a look at each program's current brand—and what it should be.

Minnesota

The brand: A tough team led by a coaching staff that specializes in turning rebuilding projects into tough teams.

What it should be: What Jerry Kill has done in Minneapolis is perfect. The area isn’t teeming with prospects, and the Golden Gophers will always face an uphill climb. But the attitude Kill instills in his team means Minnesota will always have a chance.

http://www.si.com/college-football/2015/07/01/college-football-teams-brand?page=6&devicetype=default

Go Gophers!!
 




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