BleedGopher
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per Shama:
Neither public season tickets nor student season tickets are providing as many guaranteed fans in the stands as the Gophers would like. According to information provided by the U this week after a request by Sports Headliners, the public season tickets total for 2019 is 21,689. Ironically, the total last year was 21,663. The student total is 2,777, a stark contrast to many prior years when the total was thousands of tickets more. Student sales aren’t a significant source of revenue, but it’s interesting that part of the rationale in building an on-campus stadium (opened in 2009) was the argument it would increase attendance by undergraduates.
The U reported 19,170 public season tickets are renewals from last year, meaning close to 90 percent of customers decided to purchase tickets again. The total of new public season tickets is 2,519.
Included in the new sales total is a U innovation this year, The Gopher Pass, which for $199.96 guarantees entry to all seven home dates—even if it’s a standing-room-only space because a game is otherwise sold out. Billed as the “most flexible ticket ever for Gopher football fans,” the U sold 673 of the all-mobile passes.
Marketers are using a strategy of affordability and flexibility in their attempts to attract fans. Public season tickets were promoted this year with prices starting at $35 per game. Mini Plans allowed fans to choose from multi-game ticket packages starting as low as $60. Those sales resulted in 3,310 tickets being sold.
When single game sales were announced in July, the entry price point promoted was $20. The flash sale implemented a week out from the August 29 opener provided even more aggressive single game sales pricing, and although nothing has been announced it could be the U will offer a $10 ticket for a Big Ten game this fall.
With more creativity on flexibility and pricing than ever before, the U is responding to a ticket selling challenge that has been going on for awhile. Football interest has declined since popular head coach Jerry Kill resigned during the 2015 season. The Gophers sold 27,885 public season tickets in 2015, a year when Kill quit after seven games because of health issues. The public season ticket totals in 2016 and 2017 were 22,785 and 22,131 respectively.
http://shamasportsheadliners.com/
Go Gophers!!
Neither public season tickets nor student season tickets are providing as many guaranteed fans in the stands as the Gophers would like. According to information provided by the U this week after a request by Sports Headliners, the public season tickets total for 2019 is 21,689. Ironically, the total last year was 21,663. The student total is 2,777, a stark contrast to many prior years when the total was thousands of tickets more. Student sales aren’t a significant source of revenue, but it’s interesting that part of the rationale in building an on-campus stadium (opened in 2009) was the argument it would increase attendance by undergraduates.
The U reported 19,170 public season tickets are renewals from last year, meaning close to 90 percent of customers decided to purchase tickets again. The total of new public season tickets is 2,519.
Included in the new sales total is a U innovation this year, The Gopher Pass, which for $199.96 guarantees entry to all seven home dates—even if it’s a standing-room-only space because a game is otherwise sold out. Billed as the “most flexible ticket ever for Gopher football fans,” the U sold 673 of the all-mobile passes.
Marketers are using a strategy of affordability and flexibility in their attempts to attract fans. Public season tickets were promoted this year with prices starting at $35 per game. Mini Plans allowed fans to choose from multi-game ticket packages starting as low as $60. Those sales resulted in 3,310 tickets being sold.
When single game sales were announced in July, the entry price point promoted was $20. The flash sale implemented a week out from the August 29 opener provided even more aggressive single game sales pricing, and although nothing has been announced it could be the U will offer a $10 ticket for a Big Ten game this fall.
With more creativity on flexibility and pricing than ever before, the U is responding to a ticket selling challenge that has been going on for awhile. Football interest has declined since popular head coach Jerry Kill resigned during the 2015 season. The Gophers sold 27,885 public season tickets in 2015, a year when Kill quit after seven games because of health issues. The public season ticket totals in 2016 and 2017 were 22,785 and 22,131 respectively.
http://shamasportsheadliners.com/
Go Gophers!!