Nebraska doesn't sell out at any price. Their ticket prices and donation levels stayed pretty steady from ~2014 thru 2017, and they have renewed interest because of the new coach this year, but - between 2012 & 2013 they slashed required donations on tickets:
https://www.cornnation.com/2013/8/6...eason-ticket-minimum-donation-levels-collapse
Nebraska has resisted the trend, but even they are not immune to this trend, and they need to win to sell tickets, too.
So that said, we're all looking for a solution to this problem, and yours truly is here to give it to you: A GRAND APOLOGY FROM COYLE & KALER AND A WELL-PUBLICIZED SLASHING OF REQUIRED DONATION LEVELS. This would be akin to what Domino's Pizza did years back when they admitted their pizza was bad* and then unveiled a new recipe and asked people to try it. Basically, Coyle & Kaler would come out and do a big TV ad buy and billboards and newspapers and web ads, and they'd basically say in these ads: "Hey, we, and our predecessors, screwed up. We jacked up ticket prices way too much and we haven't improved the on-field product at all. We're slashing required donations, please give us a try. Let's sell out TCF and create a great atmosphere again."
Then, they should follow it up with personal phone calls to all the season ticket holders who cancelled the past few years to try to get them back. Our neighbors across the street gave up their 4 chairback seats when Slick Woody Teague announced their donations would be going from $0 to $500/ticket ($2K total) in 3 years. You could put all the required donations at what they were supposed to be after 1 year of the 3 year increases (basically half what they are now) and I bet you'd probably come out not too far behind on the revenue. Long term, in a few years you could slowly raise it and each seat could be back to what it is now over 10 years or so, hopefully with all of them sold.
And step 2 is they should actually improve the game day experience. Ban back-to-back TV breaks around kickoffs** - Saturday was the first time I've seen that outside the NFL - and update the video experience. As many others have noted - it's ridiculous to not replay "controversial" plays and there's no excuse at a B1G school for all the lack of routine plays, especially early in the game Saturday.
It'd be a risky strategy, and I'm sure they'd never do it. They'd rather slowly bleed ticket sales and hope for wins to come back rather than take a risky and bold strategy, but that's what they should do. Not only because it might work, but because it'd be the right thing to do.
* Please save me the wisecracks from you pizza snobs about how you think that Domino's pizza is still bad.
** Yes, yes, I know that they don't really control TV, but they could push back on BTN and actually try to make it better instead of kissing their rings.