Revenue share: stop feeding the football furnace


Mark Cuban and John Melloncamp are supporting only Indiana football. The Gophers had T.Denny until Maturi fxxxx it up.
 

My view from 10,000 feet would be to ask what the ultimate big picture goal is. Does the UofM want to win a national title in basketball, and do what it takes to give them a decent shot? OR, Does the UofM want to fairly distribute the revenue across the board to evenly represent the student athletes in their athletics programs, provide equally competitive conference teams across the board in men's and women's sports (ie. win the Capital One Challenge)? With Title 9, the teams have to be distributed equally, but how would the distribution compensate for the non-income generating sports in both men's and women's programs? I have to believe that MN just wants to "compete" on a fairly level playing field instead across the board. There are schools otherwise, but I just don't see MN throwing a bunch of money at one sport.

That said, I would love if they did, or somehow had a major donor--Tyson, FedEx, Nike-type of big business, since the Twin Cities just doesn't have any major Fortune 500 companies... Even getting the money doesn't assure anything. Ex: UCLA/ Memphis spent a ton in bb and hasn't done great.
I don’t believe Title IX is being applied to NIL & revenue sharing.

Additoionally, MN is throwing 75% of their money at one sport. Thats the cost of admission for playing B1G football. If they don’t do that, they may as well fold up the program.
 

I think Indiana actually has $184M in NIL. I mean they bought a Heisman QB and most of their wins. I learned that here. :)
 

I don’t believe Title IX is being applied to NIL & revenue sharing.

Additoionally, MN is throwing 75% of their money at one sport. Thats the cost of admission for playing B1G football. If they don’t do that, they may as well fold up the program.
What is the difference, in actual outcomes if we go from ~15.4 (rounded 75% of 20.5M rev share) in football down to say 10 or 11? 2 less wins? At the end of the day, we are never going to the CFP, and we will be stuck in terrible bowls. Does having two less football wins mean more to the U than a potential dynamic basketball team that could re-energize the fan base and draw increased revenues.
 


What is the difference, in actual outcomes if we go from ~15.4 (rounded 75% of 20.5M rev share) in football down to say 10 or 11? 2 less wins? At the end of the day, we are never going to the CFP, and we will be stuck in terrible bowls. Does having two less football wins mean more to the U than a potential dynamic basketball team that could re-energize the fan base and draw increased revenues.
Spending less than their competition, likely ends up with them being stapled to the bottom of the B1G, PJ leaving and the stadium being half full. Thats far worse than 2 less wins.
 

Alright, dusting off the old Wet_Blanket_Guy account.

Who else are you blankie?

Mpls Gopher? He’s got lots of extra ones!!!

Yes, that one. No, I’m not here to apologize. I’ve always been a Gopher fan — I just refuse to pretend every decision out of that building is automatically brilliant.

I watched my first Gopher game of the year when they played at Illinois. And a few things were immediately obvious:
  • This roster is severely undermanned… and yet they can compete for long stretches with real Big Ten teams.
  • They can even pop a big one occasionally (Iowa, Indiana), and they’ve had tight losses (USC, Wisconsin) that weren’t “embarrassing” so much as “we don’t have enough bodies.”
And most importantly:

Niko Medved can coach.
Like, actually coach. The team looks organized. They play connected. They don’t look like five guys freelancing and hoping the other team misses.

Which is why I’m posting today — not to do the usual “rah rah moral victory” thing, but to stir up a conversation about something that actually matters:

How should the President, AD, and GM distribute revenue sharing?

I haven’t seen Minnesota’s exact plan, but most Big Ten / SEC programs are reportedly allocating roughly 75% of revenue share to football. NIL is on top of revenue sharing, not included.

So the practical reality is: Gopher basketball is probably headed toward $4–5M out of roughly $20.5M.

Here’s my argument:

Invert the ratio.
Basketball should get 75%.

Do the math:
  • 75% of $20.5M = $15.375M to basketball before NIL
  • Add NIL on top and call it ~$17M
In basketball, you don’t need a 100-man operation and five layers of “culture.” You need a few high-end players and a coach who can actually use them.

Could you imagine the Barn with a $15.375M roster?
You could sign a rental star if you wanted and still have absurd money left to build a team. The Barn would be rocking again, you’d have real relevance, and the U would actually see a meaningful ROI in energy, ticket demand, and visibility.

Yes, football would get hit. No question.

But let’s stop acting like the current “football-first” approach is taking us anywhere special:
  • We go from 4–6 Big Ten wins to 2–4
  • We still land in some mid-tier bowl nobody watches
  • Attendance probably stays annoyingly steady because football here is habit, not performance-based
And here’s the blunt truth: unless Minnesota is willing to spend $30M+ annually on football, we’re not winning the Big Ten and we’re not making the CFP. So why keep feeding a furnace that doesn’t heat the house?

Basketball is the sport where money can flip outcomes fast.
Now we have a coach who looks like he can actually leverage it.

If you’re going to invest, invest where you can actually win.

Let’s hear it.
 


Calling Austen Cargill II, come in Austen. This is Gopher Athletics calling.
 



Spending less than their competition, likely ends up with them being stapled to the bottom of the B1G, PJ leaving and the stadium being half full. Thats far worse than 2 less wins.
They are essentially the bottom of the big ten now.

8th out of 18 is essentially the bottom.

As the Common Man says; were the best of the lousiest, and the lousiest of the best.
 

They are essentially the bottom of the big ten now.

8th out of 18 is essentially the bottom.

As the Common Man says; were the best of the lousiest, and the lousiest of the best.
Oh, it can get worse…

As a Minnesota sports fan, you should know that already!
 
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