It is almost like you are suggesting context is important here.
Unless anyone on the board fondly remembers the '40 and '41 seasons. Nice piece of history, but in regards to how that plays today when trying to recruit kids out of high school, quite frankly, they could care less. To me the comment isn't about tooting his own horn, it is about tooting the program's horn.
Reusse is old school and doesn't understand why people don't buy newspapers anymore. The whole concept of branding is lost on people like him who pine for things to be the way they once were.