Reusse is a joke.
"My audience is me" that about sums it up. He should have just said "I tap into the overweight, drunken, cynics in Minnesota, and stir them up with negative column after negative column"
His assertion that the reason he doesn't write good things about the gophers is just because "its on them" is a joke, and an all out lie. He looks for negative slants for the gopher football program, he basically ignores them when they have good moments.
Kudos to Shama though, he's climbing the charts as a journalist in my mind.