Iowa set a simple goal a few years back: on average, score a minimum of at least 25 points per game. This year Iowa is scoring at 27.5 points per game in the B1G. The Gophers are scoring a pace of only 18 points per game in the B1G this year. It is a near miracle that the team's record in the B1G is 4-3. The Gophers should set a goal of 28 points per game on average in 2026 (essentially what opponents are scoring on the Gophers this year). Simple. Aim realistically high. All recruiting, player development and offensive, defensive and special teams schemes should should be judged by how they contribute to (or negatively affect) that goal. Simple.
The Gophers could also set a minimum point differential goal: in 2026, outscore opponents, on average, by at least 7 points per game. This year the Gophers have been outscored by opponents 199 to 124, producing a negative average point spread of 10.8 points per game. And the season feels like it. Reverse it. Set a team goal of a positive point spread, on average, of at least 7 points per game. Again, measure recruiting, player development, and all schemes, including special teams, against that goal.
If you don't set a couple of goals that are easy to articulate and measure, you can become complacent and accept lower performance as OK and “on task.” Goals force you to coach to complementary play by the O, the D and STs, not just throw the term around in banter. The goals I've set forth above aren't outrageous for a P5 team with a mid-level NIL and revenue sharing base.
