Viewers and revenue for BTN do not necessarily go together. I don't doubt that ABC's ratings would have been lower for Mizzou at Wisconsin on Saturday. But to what degree does that make them lower their next contract offer and does the gain in BTN revenue from adding two major markets off-set it? I still say when you take of the 'football rules everything' blinders, Mizzou was a better fit, both for $$ and other reasons.
Also, the PSU comparison is weak. Happy Valley may be tiny, but PSU brings the entire state of PA with it, including Pittsburgh and Philly. Nebraska brings the whole state too, not just Lincoln, but it still doesn't add up to much. If Iowa and MN were expansion targets for another conference, MN might be more attractive even though Iowa has a better football team, don't you think?