Recently someone asked why Minnesota football declined after we beat UCLA in the 1961 Rose Bowl. I believe there are two possible factors. One is the creation of the Vikings whose first season was that year. The other is what I understand was a University de-emphasis of the program about that time.
Before the Vikings, Minnesota was like Nebraska, the focus of Minnesota football fans was on the Gophers. Playing for the Gophers was most Minnesota high school players dream. The Vikings changed that. To be sure, our success in the 1960 an 1961 seasons was in large part due to our ground breaking recruitment of African-American players, such as Sandy Stephens, Karl Eller and Bobby Lee Bell, with the help of Star Tribune columnist, Carl Rowan. But for years we had been able to keep most of the crème de le crème of Minnesota football talent in state. After the Vikings, I believe the Gophers lost their luster with in-state players which declined further as our on field success declined.
As for the University's de-emphasis of the program, the 1960 and 1961 seasons were my junior and senior years at the University (yeah, I'm an old guy). My recollection is that there was an initiative at that time within the Minnesota Faculty Senate to follow the lead of the University of Chicago and drop intercollegiate football, which was thwarted by our 1960 Rose Bowl invitation. Because bowl revenues are shared , there was supposedly pressure from both alumni and the Big Ten conference to accept the invitation. (declining the invitation, as I understand it, would have permitted the Rose Bowl to invite a non Big Ten team.) But while the Rose Bowl invitation may have saved the program, I suspect that funding for the program was significantly cut.
I tried to research whether this is true. I reviewed "The University of Minnesota 1945-2000", by Sanford Lehmberg and Ann Pflaum, but there is nothing in that publication that either confirms or rebuts this possibility. Can anyone shed further light on this?