I'll bite.
Not saying this is true, but to answer your questions think about this.
The scholarship to Justin was great. Was it a coincidence that it just so happens to be on the day that the second episode of Being PJ came out? Could it be PJ had this planned from the moment he knew what the second episode was going to be about and wanted to make it an even bigger promotional tool for him and also The U. Also, since JJ is a 5th years senior he does have that scholarship to give out again next year to a recruit. It doesn't help him win a game this year, I agree. It helps bring the team a little closer though and that can help. As I said in another post, this team was pretty close even before PJ got here as Jay Sawvel said in his interview with Nadine. PJ has built on that for sure.
The helmet thing is the helmet thing. See that discussion topic for more if you want.
When PJ talks, I don't mind what he says when it is not the "scripted" stuff. Actually he is kind of enjoyable to listen to when it is not the "scripted stuff". Scripted stuff is RTB, HYPPR etc that makes him sound like a sham wow salesman that is kind of annoying.
The community service has always been there. I just think that it wasn't promoted as much by the previous staff. I would think Justin has been going to Childrens Hospital since he was a freshman. PJ had nothing to do with that, it came from within Justin to want to give back. There are many players on the team who were also doing those things well before PJ came. Difference is the marketing dept. and PJ are publicizing more. Some people like to do community service type things and not publicize it, others want to show everyone what they are doing all the time. Neither way is better. There are others who publicize that type of thing because they are trying to get something out of it. Which category is PJ in? Is he publicizing just because he wants to or is he publicizing because he wants to get something more out of it?
When it comes to the football team, wins and losses are what matter most. If it didn't, then coaches wouldn't get fired for not winning enough. If PJ develops his culture and is all about more than football, yet his teams do not win games going forward. There isn't a person on this board who won't be calling for him to be fired and replaced by someone who can get us to the next level. Including yourself.