Yes, Row the Boat is a schtick, but how different is it really than 'Brick by Brick' which didn't seem to concern people. In both cases, these two simple messages are a simplified way of depicting specific values and expectations, all of which if adhered to will produce a positive outcome.
As a relatively young leader I can see how this has been successful for Fleck and his program. I do expect that with continued success and experience he will have earned enough credibility to achieve buy in without what some people perceive as silly sayings.
If Fleck does come to MSP, I do expect his boat & oars will follow, but what I also expect is success and if given enough time, the boat references will become a rally cry of the past.
Also, I have heard several radio interviews of Fleck from the Jim Rome show going back several years. While I understand the trepidation due to the Brewster years there is a huge difference between Fleck and Brewster. By all appearances, Fleck is the real deal and what I mean by that is he is GENUINE & AUTHENTIC, Brewster was nothing more than a gas bag.
Lastly, this is from a couple years ago, it's a video of how Fleck creatively offered a scholarship to a walk on. Whether you like the row the boat saying or not, you have to like this
https://www.youtube.com/watch?v=pbVxwHfRk2Q