I have seen this expressed a few times here, and I have literally never met a sports fan in my life with this mindset. I know some people who go to games to socialize with old friends or connect with potential business partners and enjoy the games for those reasons, but nobody who is there primarily for the sport in question. Sports have always been about competition to me: W's and L's. The feeling after the wins over Auburn and Penn State was about as night and day as emotions get in comparisons to the the losses to Wisconsin and Iowa in that same season. Personally, I don't see the point in following a sports team if the expectation is not to win games and (at least some) championships.
This second part really bothers me. I don't care that your view of sports is different than mine, but to tell people to follow another team because they actually have expectations of success is ridiculous. Fleck has been the best coach here in 60 years and has delivered the one notable season of my lifetime. People can acknowledge that while also feeling like stepping over that extremely low bar is not worthy of great acclaim. No coach in the history of the program has ever lost to Iowa SIX times in a row like Fleck has. The great season of 2019? Our other supposed rival who actually won the B1G West by beating us on our home field to end the conference season has already FIRED the coach who brought them that division title. I am by no means out on Fleck and think a Big Ten West title is certainly attainable this year in the final year of divisions. If it doesn't happen, criticism is warranted. I think it will be just Minnesota and Illinois from the West who have not won a division title (Nebraska's may have been in the Legends/Leaders era). There is a wide gap between firing Ed Ogeron at LSU like 2 years after a National Title and asking PJ to beat Wisconsin and Iowa or even get his first win over Michigan or Ohio State when he's in his 7th season.