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“The complexity of this puzzle, it’s unprecedented at our level,” said Big Ten chief operating officer Kerry Kenny.
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Black Friday shift
Nebraska–
Iowa will meet on Black Friday for the 14th consecutive year but will kick off in prime time on NBC for the first time.
Wisconsin–
Minnesota will join their nearby brethren on the same date but open the day at noon ET on CBS.
“For nostalgic Big Ten fans, the Big Ten West kind of rises again on Black Friday,” Kenny said.
It represents a 180-degree turn for Wisconsin to compete on Black Friday. In 2017, former Nebraska coach Mike Riley and former athletics director Shawn Eichorst wanted to shift the Iowa-Nebraska game from Friday to Saturday, and Iowa objected. The Big Ten then switched season finales beginning in 2020 with Iowa playing Wisconsin and Nebraska facing Minnesota. Then, Nebraska’s hierarchy fired both Riley and Eichorst and petitioned to resume its Black Friday tradition with Iowa. The Hawkeyes wanted to continue playing on Black Friday against Wisconsin, but former Badgers athletics director Barry Alvarez declined to move the game from Saturday. Ultimately, the schedules changed during the COVID season with Iowa-Nebraska returning to Black Friday and it was extended in perpetuity.
With the additional television contracts, schools are granted “tolerances,” which allow them to veto certain requests. For Iowa, it’s playing a Friday night game on a non-holiday weekend because of the hospitals located across the street.
Michigan has refused to play on Friday at all, which the conference allows. Wisconsin playing on Black Friday no longer is a non-starter.
“Wisconsin just added a heated playing surface into Camp Randall that obviously from a player health and safety perspective aligns with what the weather could be that time of year to make that at least a better environment for that game,” Kenny said. “But also just trying to capture with broadcast windows, you want to make sure that you’re putting your universities and your programs in the best position to really tell a story and have the opportunity to maybe capture some non-traditional viewers that wouldn’t normally watch that game on a Saturday. It just is a really unique opportunity for the Axe to have a really great stage on a national level.”