Minnesota sports fans are NEVER going to buy into Gopher sports teams the way they buy into the Vikings, Twins, Wolves, and Wild. There are more than a few reasons for this but probably the biggest one is the extreme dislike (if not hatred) that a large percentage of Minnesotans have for the U of M and everything associated with it. Although it is primarily a liberal/conservative and urban/rural thing, there are other reasons for it as well. There is evidence for it everywhere. I see it all the time with my family, friends, co-workers, and just being out and about in public.
The state legislature is a prime example of where dislike for the U exists. Republican legislators never seem to miss an opportunity to criticize the U for it's failings and oppose their funding requests no matter how well justified they are. This always gets covered in the news media and people everywhere in the state see it and read it on a regular basis. None of this was happening when I was growing up in the 1960's and the Gopher football team was winning Big 10 championships and Rose Bowls. It was a time when the love for the U as an educational institution and economic driver for the state was almost universal among Minnesotans.