WAGopher
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And the poor access to watch WA Husky football probably skews the viewership downward. It’s not possible to watch all games without a subscription and then it’s not a guarantee they’ll be on live.Here's the average number of viewers per week for the 2021 12-week season for each program. There might be something more recent, but I'm too lazy to look.
Minnesota is #24. Washington is #38, which is pretty much equal to or better than other programs being discussed, such as North Carolina (36), Stanford (46), Virginia (52), Georgia Tech (61) and Cal (76). Oregon is an outlier at #10.
Recent Big Ten additions: UCLA (29), USC (32), Maryland (39), Rutgers (58).