LakerFan
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To some extent, this depends on how our athletic department defines success with respect to seating. If all we are concerned about is the revenue from the seat, then it is a success if we manage to collect that revenue even it the seat goes unused as part of a bundle with a better game or a sale to a ticket broker. If we also are concerned about the stadium atmosphere and its impact on the team, as well as on creating an environment that creates long term interest in the team, then that is an area of concern. I've had this conversation over on the hockey board, because Mariucci seems to be the king of sold but unused seats.
Hockey is a different animal. You can have season hockey tickets for Wild, Gophers and kids playing hockey and likely half of the tickets will go unused due to conflicts with other hockey games. Football has it figured out, High School Friday, College Saturday, Pro Sunday. For the most part.