Keep it out the paper then, your coach is the one who for some reason insisted on bringing up a private conversation with the ref during the game. If the tables were turned and Brew had a quote like this badger fans would be clammering to remind everyone of past incidents of poor sportsmanship also.
It's a blood rivalry, the oldest and one of the most bitter in college sports, the refs should have known this and let the jaw jacking go, stupid and quite frankly very immature of the refs, you think during Florida Georgia or Texas Oklahoma the players simply make a tackle and quietly walk back to huddle? No, it's a rivalry game, hot and heavy, let it play out, don't hold the players' hands when they hear a bad word on the field.