Now that the SEC isn't dominant, the narrative has changed to "The Big 10 isn't as deep, it isn't a gauntlet. Look: they don't have as many ranked wins." Suddenly all they care about is ranked wins.
That is because they get to have half their conference ranked at the start of every season so even their losses are typically "ranked losses" and that keeps them ranked! If you have two conferences that are roughly equal and you rank half of one and only 4 of the other, guess what? One of those conferences will have many more ranked wins! Then pile on with the ESPN talking heads, Finebaum, Herbstreitt, etc... and you get to eternally maintain your hypothetical win kingdom. It really grinds my gears.