New NIL Enforcement Targets Collectives, deals must serve ‘valid business purpose’

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Story in The Athletic
It's going to get ugly if they deny all these deals. Lotta guys getting paid by collectives for sham purposes. Lots of unhappy people. Quote from The Athletic story from a guy from Utah State saying he's not aware of any deal that has been approved.
ESPN Story
 
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I have actually always wondered this. I am assuming Koi Perich is our most marketable player and probably makes the most in NIL. What does he actually do to make NIL - I know Dinkytown athletes sells some shirts with his image on it, I saw him advertise something in front of a gas station, and he is in the NCAA video game... I am not in the marketing world, but I would be shocked if those three things equals the amount of money he is making.

Outside of football, same would go for Dawson Garcia. I legit never saw him do anything outside of playing basketball.

I am not against people getting paid and our top players getting what they deserve, but we should just call it pay for play - not NIL.
 

Who could have possibly seen this coming? So hard to believe it came to sham NIL to buy players with no concern for promoting businesses.

I can't imagine a scenario possibly coming together to go around the enforcement, and there's no way anyone would just bribe or otherwise offer favors to the enforcers, who will be biased toward the CFB superpowers they represent in their main job.
 

Women's athletes are the ones that should be getting all the NIL money. They are marketable and actually using their NIL in the right way.

Collectives seem dumb and should be shut down. If anything schools should just have a marketing agency that markets and signs players up with companies.
 


We have known NIL has been a sham since it started. I just don’t know how you’re going to enforce restricting their right to “earn”. If some dumbass wants to give me 1mil, they’re allowed to provided we’ve agreed to the circumstances of why they’re giving me money.

Really feels like this is next logical stepping to just saying they’re contracted athletes, which is what they always should’ve been. Calling it NIL is just stupid and always was
 


Okay, I know this is going to sound crazy, but..... has anyone considered just how much of an indictment this is concerning the perceived fraudulent nature of formal education systems? 120-plus years ago, access to new ideas and concepts was considered valuable, but today it's just another thing that has been rendered minimally important by mass groupthink and a reliance on smaller bits of knowledge.

It's been the failure of educational institutions to translate abstract ideas and concepts into functional behaviors, and things, that has given rise to the "education is worthless" mentality. Athletics is results oriented and Academia has moved away from applying itself to impacting a broader audience than its publish-or-perish neighborhood.

tl;dr: the value of an education has been rendered meaningless to athletes who want to be shown the money upfront.
 
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upnorthkid said:
We have known NIL has been a sham since it started. I just don’t know how you’re going to enforce restricting their right to “earn”. If some dumbass wants to give me 1mil, they’re allowed to provided we’ve agreed to the circumstances of why they’re giving me money.

Really feels like this is next logical stepping to just saying they’re contracted athletes, which is what they always should’ve been. Calling it NIL is just stupid and always was
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There are likely tax right off laws and income tax laws being broken across the board.
 



Ewert86PC said:
Okay, I know this is going to sound crazy, but..... has anyone considered just how much of an indictment this is concerning the perceived fraudulent nature of formal education systems? 120-plus years ago, access to new ideas and concepts was considered valuable, but today it's just another thing that has been rendered minimally important by mass groupthink and a reliance on smaller bits of knowledge.

It's been the failure of educational institutions to translate abstract ideas and concepts into functional behaviors, and things, that has given rise to the "education is worthless" mentality. Athletics is results oriented and Academia has moved away from applying itself to impacting a broader audience than its publish-or-perish neighborhood.

tl;dr: the value of an education has been rendered meaningless to athletes who want to be shown the money upfront.
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120 years ago it was much harder to access new ideas and concepts outside of formal education. There’s not great monetary value in many college degrees at this point.
 

MaxyJR1 said:
Women's athletes are the ones that should be getting all the NIL money. They are marketable and actually using their NIL in the right way.

Collectives seem dumb and should be shut down. If anything schools should just have a marketing agency that markets and signs players up with companies.
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Maybe if the players were actually being paid to market things. Not sure what you mean by they are using the money the right way versus the male athletes receiving NIL.
 

I get the gist of this idea.

I also think it is unenforceable and just sham "show up at a car dealership for a few hours" would bypass it with almost no effort.
 




btowngopher said:
120 years ago it was much harder to access new ideas and concepts outside of formal education. There’s not great monetary value in many college degrees at this point.
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Exactly. When I was in school we spent time learning how to go to the library, find sources, and cite them in some ridiculously strict format. But if we've made machines that can now do that for us and we just need to review to make sure they didn't go to The Onion, for example, then that learning isn't needed.

I think most of the stuff like art classes, art history, junk like that could just be taught in a local library or online for the handful of people who care. That doesn't need to be in higher ed anymore either.

Enough soapbox.
 

btowngopher said:
Maybe if the players were actually being paid to market things. Not sure what you mean by they are using the money the right way versus the male athletes receiving NIL.
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I think he saw the commercial on TV where that LSU women's BB athlete is marketing the Experian app, which appears to be legit NIL, and assumed all female athletes were doing it that way because it's unlikely he (@MaxyJR1) is going to hear about female players being paid to play for a specific school.
 

Ross Dellenger from Yahoo Sports is reporting 1,200 NIL deals have been submitted to the Clearinghouse so far. One- third have been approved and only 80 have been denied. Looks like they have a ton more to look at.
 

upnorthkid said:
We have known NIL has been a sham since it started. I just don’t know how you’re going to enforce restricting their right to “earn”. If some dumbass wants to give me 1mil, they’re allowed to provided we’ve agreed to the circumstances of why they’re giving me money.

Really feels like this is next logical stepping to just saying they’re contracted athletes, which is what they always should’ve been. Calling it NIL is just stupid and always was
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Bold: you could be technically and legally correct.

But it feels completely wrong to me.


I know the analogy is a bad one, so I don't need to be lectured about how bad it is. I'm talking about how it feels to me:

the NFL doesn't allow fans to buy teams (extra) players, in order to bypass or short-circuit the salary cap.

To me, it feels that college football should be exactly the same!
 

A_Slab_of_Bacon said:
I get the gist of this idea.

I also think it is unenforceable and just sham "show up at a car dealership for a few hours" would bypass it with almost no effort.
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That's why the schools have hired Deloitte to audit these deals.

If you can so quickly and easily diagnose your above hypothetical scenario as a sham ... then surely they can as well.

And, perhaps more importantly, they can diagnose that the amount being paid for doing that (very little bit of work) is out of proportion, and deny it on those grounds.

$5000 for that? OK, perhaps. $1million for that? No way
 

For those interested in catching up on what is going here, to me this series of tweets is pretty good. McCann is a sports lawyer and Dellenger I would say is currently the premier college sports reporter.




 


GopherGrit said:
That's why the schools have hired Deloitte to audit these deals.

If you can so quickly and easily diagnose your above hypothetical scenario as a sham ... then surely they can as well.

And, perhaps more importantly, they can diagnose that the amount being paid for doing that (very little bit of work) is out of proportion, and deny it on those grounds.

$5000 for that? OK, perhaps. $1million for that? No way
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And what if a deal is deemed acceptable... Who is going to ensure the follow through?
 


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