ruralgopher
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If the whole premise for expanding is to earn more money from a football championship game, and I haven't heard of any other reason, than it only makes sense that the conference would spend some money on studies to figure out which college provides them the best leverage in the NYC cable market negotiations. Anyone who thinks that things like tradition will get in the way of Money is sorely misunderstood. Exibit A would be that the LBJ game isn't played every year anymore.