So, the argument is that players generate revenue through their efforts, but they don't share in that revenue.
My personal opinion is that players are compensated through a full-ride scholarship which is equivalent in some cases to $50,000 or more a year. To be blunt, most P5 football and basketball players would probably not be receiving academic scholarships, or even going to college if they were not athletes. they are essentially being paid to play sports for the college that gave them a scholarship. And this is about football and basketball. top-level HS baseball and hockey players can go pro right out of HS.
Now, if you want to give players a larger stipend for living expenses/walking-around money, I'm OK with that.
but I see a lot of potential problems with allowing players to get money from endorsements, posters, jersey sales, etc. A handful of players on each team would benefit, but many players would not. And players from the marquee teams would benefit the most.
are people really OK with a system that could mean a player like Tua at 'Bama receiving (possibly) millions of dollars a year, while some of his teammates get nothing?
IMHO, either all the players benefit or none of them should benefit. I don't like a system that divides athletes into financial winners and losers.
And, it would impact recruiting. Imagine schools fighting over a recruit by lining up endorsement deals for them. 'sign with school X and get a shoe deal from Company Y.' sign with School XYZ and get a Video game deal from Company ABC.'
Bottom line - if you think it's unfair that the NCAA and its member schools haul in big bucks from TV deals, etc - then mandate that the athletes have to receive a certain percentage of all NCAA and School revenues - with the money going into a fund that is divided evenly among players. But keep the outside companies out of the deal.