The MIAC has always had a comparative large amount of attention in this market. That was true long before St. Thomas became a football powerhouse.
It wasn't long ago (90's and 00's), Gustavus was regularly winning the all-sport MIAC award (where they assign points to each sport and used a multiple of where team's placed in the MIAC standings to rank each school overall). Now? In most sports it is St. Thomas in first place and the rest of the conference competing for second place. Men's and Women's. The enrollment at St. Thomas has made it into an easy target for a children's game of "which one doesn't belong." Despite all that, their student body interest in spectating all those championships is remarkably low. That has been true for decades.
Their football expenses are already closer to D2 level than D3 level. Mankato State spent $1,264,776 on football last year. St. Thomas spent $1,138,817. The next highest MIAC football school (Gustavus) had $506,131 in football expenses.
MSU is 13-0 this year and was 8-3 last year. Seems to me they have a pretty successful program.
St. Thomas has become the NY Yankees of the MIAC. When you have more than double the budget of everyone else it's a huge advantage. Rolling over conference opponents 97-0 isn't good for the league. Right now the rest of the MIAC schools aren't joining the race in terms up ramping up athletic budgets, if anything you're seeing small liberal arts schools around the country scaling back on football budgets. But at the same time, St. Thomas is doing what it takes to compete at a Nat'l level. There's just such a big gap between the very top Div III programs in the country and the vast majority of the teams.
Both St. Thomas and Mankato lost today.
Both St. Thomas and Mankato lost today.