I bet money to lose $$$ but gain happiness.
Every game is worth a certain amount in my opinion.
When we play Purdue, that will be a close game. I want to win but if we lose to Purdue at Purdue , it is what it is in a season where we are 3-2.
Now, if we beat Iowa let's say, well that would be huge considering we haven't beat them in years.
So, my betting strategy is I may bet $100 on Purdue to win. If they do, I make a little $$ to make up for the paid of losing. If we win, hey, I paid $100 to be happy. Well worth it.
If we play Iowa, I will put $500 on Iowa to win. If they do, at least I made money having to watch us lose to them. If we win, well, that is easily worth $500 in my opinion. It would be like paying $500 to go watch a George Strait concert for 3 hours. The entertainment was worth the price.
Been betting this way for years.