Michael Jordan may have earned $256.1 million last year from licensing his name to Nike.

BleedGopher

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per Front Row Sports:

Michael Jordan likely made more than double his career NBA salary earnings in 2022 alone — thanks to a decades-old licensing deal.

Nike’s Jordan Brand brought in $5.1 billion in fiscal 2022, and his Airness pockets a reported 5% of that under his deal with Nike. The athlete and apparel company initially linked up in 1984, his rookie year.

  • Based on those figures, Jordan may have earned $256.1 million last year from licensing his name to Nike. His net worth is $1.7 billion, per Forbes.
  • Jordan Brand revenue hit $4.8 billion in 2021, up 31% from the previous year’s $3.6 billion.
  • The NBA legend and owner of the Charlotte Hornets made $90 million in salary over his NBA career.
Jordan Brand earned $19.4 billion in revenue over the last five fiscal years.

Big Screen Deal​

The relationship between Jordan and Nike has been made into a feature film, directed by Ben Affleck, who also plays Nike co-founder Phil Knight. The story will focus on how Nike’s nascent basketball department signed Jordan in his rookie year, a deal that became perhaps the most lucrative athlete-brand partnership in history.

The movie, titled “AIR” and produced by Amazon Studios, will premiere globally in theaters on April 5.

Go Gophers!!
 


Big Screen Deal​

The relationship between Jordan and Nike has been made into a feature film, directed by Ben Affleck, who also plays Nike co-founder Phil Knight. The story will focus on how Nike’s nascent basketball department signed Jordan in his rookie year, a deal that became perhaps the most lucrative athlete-brand partnership in history.

The movie, titled “AIR” and produced by Amazon Studios, will premiere globally in theaters on April 5.
The ad that ran in the Super Bowl, I assumed the movie was a parody skit.
 





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