By and large over many years there hasn't been much to be positive about. Sure you can find a feel good story every once in a while and get people to listen to it. However, you can't do this often and get readers to care when the team is still losing. The majority of the public just sees a program that has struggled mightily for many years and the media isn't the ones creating that perception, it is the product on the field. People complain about the lack of media coverage, but really they only want more coverage if it positive. The media and the fans here are really quite tame compared to many college markets where everything negative with the football team is front page news, not buried in the sports section. Unfortunately negativity is what this programs failures have produced over many years, those failures far out number the successes. Don't be surprised then to see more stories talking about the failures than the successes. Minimizing the failures and struggles and accentuating the positives is not the role of the media, that is the role of the U of M PR folks. Since the media doesn't work for the U of M, it is their right to write and report what they want as long as it isn't illegal. Just like it is your right to not listen to the local media. however, if that majority of citizens has problems with the media's takes and reporting, you can be assured that the media would change. They aren't being pressured to so so because most people either agree with their views or are apathetic to them.