A_Slab_of_Bacon
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I agree. Other than the limited stuff Gopher Points gives (people with more will have to chime in) there really isn't anything that comes with being a season ticket holder besides having the same chair for every game. So why not just buy games ala carte on Stub Hub and skip the ones with crap weather?
There needs to be some creativity put out there to incentivize:
People to get season tickets and pay the donation fee instead of just going to a broker site on gameday
Students to show up, particularly at 11 am.
I remember how crucial being Subway Row of the Game at the Dome a couple times was to my college budget! They just passed stacks of coupons and got like 10 each time. I think that Subway is one of the only businesses still there in Dinkytown from my college days, so free food is survivable. They have been doing the 10 cents off gas thing on the tickets and calling it a day for too long. It's lazy marketing.
McDonalds has higher margins on food than most fine dining establishments that cost way more. I think folks underestimate the cheap cost basis of many ballpark foods.
The student scholarship oar thing (that is pretty cool) is one of those incentives.