For what it's worth, this is apparently Koi's family putting together an order. I did a little investigating, and mom has a link on her Facebook page charging $50 for friends and family and the link posted in the tweet is $80 for the general public. There are two positives: 1) My son is getting a jersey of his favorite player. As an 8 year old the first thing he noticed in the NIL jerseys are that they are no the Gopher's real jerseys. 2) The money is going directly to Koi's family.
I reached out to my one connection with the U who would have no reason to lie to me. He said he talked to Koi personally and the link is real and it isn't a scam. I won't fully believe it until the jersey is in my house.