Jeremiah Carter Named Sr. Associate AD for NIL/Policy and Risk Management

BleedGopher

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per the U:

Carter Named Sr. Associate AD for NIL/Policy and Risk Management

University of Minnesota Director of Athletics Mark Coyle announced today the hiring of Jeremiah Carter as Sr. Associate AD for NIL/Policy and Risk Management. In this newly created role, Carter will be responsible for identifying and managing issues related to emerging structural changes within collegiate athletics. Initially, these responsibilities will include managing the University’s Name, Image and Likeness activities, adherence to University Policies, and governance.

Carter brings significant experience to the position, as he is a former Gopher student-athlete and has also served as an administrator at the University of Minnesota and at the NCAA.

Carter is currently the Director of Athletic Compliance at Minnesota, a position he has held since 2015. Prior to joining the Minnesota compliance department in 2013, Carter spent six years at the NCAA where he was a member of the Academic and Membership Affairs staff.

“Jeremiah has a well-rounded background in athletics, and his expertise and knowledge of all areas of the collegiate space makes him the ideal candidate for this position,” said Coyle. “He is a measured, forward thinker and is focused on enhancing the student-athlete experience. I look forward to working with Jeremiah as our department continues to navigate the changing landscape of collegiate athletics.”

Carter is a member of the athletic department’s senior staff and has served as the Big Ten Conference representative to the NCAA Legislative Committee and the Modernization of Rules Subcommittee.

“I am incredibly grateful to Mark Coyle for this opportunity,” said Carter. “I look forward to continuing to serve the University of Minnesota and to making a positive impact in Gopher Athletics. The collegiate landscape is changing rapidly, and it is important that the athletic department is engaged and thinking ahead with what comes next.”

Carter began his playing career at Minnesota as a walk-on member of the football team in 1998 under former head coach Glen Mason. When his career came to an end in 2002, he was a two-year starter on the offensive line and had earned All-Big Ten and Academic All-Big Ten honors. Carter later joined the coaching ranks at Minnesota where he was an offensive graduate assistant coach working with the offensive line, quarterbacks and wide receivers until 2007 when he joined the NCAA staff.

Carter will remain a member of the Compliance staff reporting to the Office of the General Counsel while the University conducts a national search for new leadership for the Athletic Compliance Office.

Go Gophers!!
 


Hates Monikers

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Hiring a person specifically to lead NIL is a good step, but the fact that he's coming from compliance dampens my enthusiasm. They need a fundraiser. I know, I know -- the school can't raise its own money for this. But they can reach out to donors and "help" them understand the process and how they can help with NIL.
 




2nd Degree Gopher

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Happy that they are making this a full time position, although I think that Carter was probably already spending the vast majority of his time on this subject. From my understanding, he has been the point person on NIL since day one. I view the announcement as a way to raise the profile of the effort and as recognition of the fact that the U needs to work more proactively with the collectives and the business community to try to find solutions. That’s all good as far as it goes, but as far as I can tell the main issue is raising a lot more money and that’s been a problem around here for a long time.
 

Gophers_4life

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Hiring a person specifically to lead NIL is a good step, but the fact that he's coming from compliance dampens my enthusiasm. They need a fundraiser.
The way the title is worded makes me think it was explicitly never meant to be about what you are talking here, and always from a policy/risk (and thus compliance) perspective.
 

Gophers7NatTitlesBadgers0

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Hiring a person specifically to lead NIL is a good step, but the fact that he's coming from compliance dampens my enthusiasm. They need a fundraiser. I know, I know -- the school can't raise its own money for this. But they can reach out to donors and "help" them understand the process and how they can help with NIL.
Are you positive that reaching out to donors isn't an issue? Seems iffy to me. Anyway, I'm not sure a school like Minnesota could do it without the NCAA constantly looking over the ADs shoulder. The Blue Blood programs maybe!
 




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