FWIW - Memphis has been the corporate home of FedEx for 50 years. the company has made a decision to take some of its profits and "invest" them in the local University.
in theory, there is nothing stopping any MN-based or Twin Cities-based company from doing the same thing with the U of MN. But in the Twin Cities, the big companies have tended to align themselves with the various pro teams through sponsorships and/or naming rights.
here's a thought - Huntington Bank (formerly TCF) is paying about $1.8-million a year on average to slap its name on the football stadium. what if the U said, "instead of naming rights, why not give that money to our NIL collective?" I think the money would provide more benefit to the football program as NIL than it would for having a name and logos on a building.
likewise with any other corporate donations or gifts - tell the donors to send the money to the collective. go to Target, Best Buy, General Mills etc and make a pitch for those companies to make a donation - nothing crazy - maybe $1-million a year - to the NIL collective. Use the Fed Ex deal as a template to show the value of a company strengthening its ties to the home state or home town program.