I'm disappointed about the 11:00 AM kickoff. That's actually a better time for my life right now because it leaves the remainder of the day for family activities, but having a 2:30 kickoff on occasion is nice, especially for a rivalry game when the sky starts to darken in the closing stages and the intensity of the atmosphere gets enhanced, especially during a close game.
Until a few years ago, the 2:30 ABC game couldn't be opposed by any other Big Ten game and virtually all of the conference played at 11:00. That was when we'd get several games at once on BTN with multiple overflow channels. The end of ABC exclusivity in the late afternoon spot was supposed to alleviate 11:00 kickoffs and has somewhat, but not to the extent that anyone around here is largely satisfied.
As was noted, to get 2:30 and prime time conference kickoffs, we need to play our way in. We had a good 2014 and it paid off with night games and late afternoon kickoffs in 2015. The 2015 season was a let down and now we are paying for it with our 2016 schedule. The thing that would help us towards later kickoffs, apart from winning, would be the Big Ten agreeing to flex prime time games instead of setting them up before the season, as all the other FBS conferences do. However that is not on the horizon.