Kind of relates to the atmosphere in The Barn. An audience in the 10-14K range 20X per season can garner big bucks for advertising and the athletic department has to beat the bushes for $$$$.
I'm of the opinion that public funds should never be used for athletics and if a school's athletic programs can't be self-sufficient and profitable (to the point where they contribute back to the academic side of the University) those programs need to re-evaluate their place and roles. The UKAA pays for it's scholarships back into the General Scholarship Fund. The UKAA uses its profits to build libraries and fund non-athletic scholarship endowments. This is how things are supposed to work and not robbing Peter to pay for Paul playing football. We also shouldn't put any sort of fees on students with bogus "activities fees" that are little more than a tax for the athletic programs.
Do you think each athletic program (sport) needs to be self-sufficient? Paul playing football, basketball and hockey allows for Peter and Mary to play their sports at Minnesota. At most Universities Football and men's Basketball are they only two sports that make any money. All other sports rely on these two sports to operate.
“I think you need to know who you are,” Maturi said. “And we at Minnesota are always going to be mid-Big Ten level, because that’s where our revenues are.”
That's a little disturbing. I think it can work the other way. If your football and basketball teams are good, I believe that would encourage more people to donate money, in addition to attending games. There's a very real pride thing that goes with winning, and Maturi doesn't seem to recognize. that.