alltimetwinsfan
Grand Poobah
- Joined
- Nov 12, 2008
- Messages
- 2,130
- Reaction score
- 53
- Points
- 48
It's perpetually a frustrating endeavor to me to go to one of our "Gold Outs", be it in football or basketball, knowing it's destined to fail. And, for those of us that simply get it (a.k.a.-not in the marketing department), it was both clear and more frustrating to watch the Indiana game today, and see that they perfectly performed their own "White Out" today.
It's simple, folks...you make sure they wear the color by simply giving away the shirts at the game.
Today at the game, they gave away 17,000 white T-shirts with a simple red screen print on it with their logo.
How hard is this to make this happen?
To my knowledge, they had no sponsor logo on the back, but rather a "Never Give Up" slogan on it. However, I'm guessing that you could get, say, a group of two or three sponsors to have their logos on the back to promote themselves. We'd need, say, 14,000 of them. Sure, not everyone will put them on, but a good majority would.
The point is...you need to force them to wear the Gold, if that's what you want...make sure they don't forget to wear gold by FORCING them to wear the gold...give them a good reason. Further, once you give them the shirt, I can guarantee some of them will wear it back again sometime. I can guarantee that a lot of the arenas and stadium that you see now that are completely solid (Illinois, Oklahoma State, Penn State football, etc.) probably started out by having some sort of giveaway, and it just caught on from there.
In the end, either go all out or don't do it at all. Either give the shirts away, either through the marketing budget or through sponsorships, or don't even offer the promotion. Doing it half-assed is nothing more than embarrassing in most cases.
It's simple, folks...you make sure they wear the color by simply giving away the shirts at the game.
Today at the game, they gave away 17,000 white T-shirts with a simple red screen print on it with their logo.
How hard is this to make this happen?
To my knowledge, they had no sponsor logo on the back, but rather a "Never Give Up" slogan on it. However, I'm guessing that you could get, say, a group of two or three sponsors to have their logos on the back to promote themselves. We'd need, say, 14,000 of them. Sure, not everyone will put them on, but a good majority would.
The point is...you need to force them to wear the Gold, if that's what you want...make sure they don't forget to wear gold by FORCING them to wear the gold...give them a good reason. Further, once you give them the shirt, I can guarantee some of them will wear it back again sometime. I can guarantee that a lot of the arenas and stadium that you see now that are completely solid (Illinois, Oklahoma State, Penn State football, etc.) probably started out by having some sort of giveaway, and it just caught on from there.
In the end, either go all out or don't do it at all. Either give the shirts away, either through the marketing budget or through sponsorships, or don't even offer the promotion. Doing it half-assed is nothing more than embarrassing in most cases.